At the start of 2013, couturier, Roubi
L’Roubi and his partner, Pierre Lagrange bought Savile Row tailors, Huntsman. After a few months into his new job I wanted
to get the lowdown on what he has planned for Huntsman in the coming months, so
I sat down with the man himself at No.11 Savile Row to gain an insight into his
plans, and what he loves so much about bespoke tailoring.
How and when did the opportunity come about to buy Huntsman?
It was just by chance, I was having
dinner with the previous owners and we were talking about Huntsman and I used
to make for Holland & Holland for many years, and they said would you
assist us in something and after the meeting I thought why don’t we just
purchase the brand, and so we made them an offer and they accepted. So it was just by chance, but it was a very
good opportunity because of my experience in tailoring (Roubi has previously
worked on projects with Henry Poole and Holland & Holland). So it was a kind of natural
marriage, we were very lucky. I mean it’s not often you can find a brand like
this, and when you do it’s not normally for sale.
When you were growing up what were your first memories of Savile Row and
the surrounding area?
When I was at university I was
familiar with the Row but also Jermyn Street. I remember receiving my first
salary and I went down Jermyn Street and bought some shirts and jackets and
things. I remember my first velvet
dinner jacket was from there, my shoes were from John Lobb and they cost an absolute
fortune. I was 21 or something, so yeah that was one of my first experiences
but I grew up in a family household where I've always had things made.
Roubi L'Roubi - outside Huntsman.
What sort of things have you been getting on with since starting at Huntsman?
From the historic archives I have
been using all the old pictures to help restore the shop back to what it used
to look like, then we are refurbishing all the workrooms which needed
modernising. We are also recreating a
section of the shop that will be dedicated exclusively to bespoke, as I wanted
bespoke to have a much bigger space being that it’s the foundation of the
business. The presentation and communication of the bespoke option is very
important. With ready to wear it has to
be much more precious, I’m working on that right now, there has to be a
signature from the bespoke right into the ready to wear, where every piece will
have a Huntsman signature detail, button detail, fabric.
I hear a new website is coming?
Yes, hopefully around
September/October. I’m working on the website which is a really big thing, updating
the website with all the archives. So basically
the website will reflect very clearly and be more accessible. The website will also be transactional and
have features on the archive along with becoming more social via social media
channels. It’s still very traditional,
very Huntsman, very clean so it’s not departing from the heritage but I want
the back of it to be the best in technology now, but the front to feel
traditional.
What do you think makes Huntsman special?
I think it’s the tradition of making
and having a distinguished look which for Huntsman is the one button, single
breasted suit, that’s really the Huntsman, and it’s got this shape in the front
which is very distinctive.
(The archive books - now on display within Huntsman)
What are your thoughts on ready-to-wear for Savile Row?
I think the ready to wear should just
be an extension of the bespoke, that it’s accessible, but it should not be
different, it should be a simplified version of bespoke. I think sometimes brands can get it wrong
with bespoke doing one thing and ready to wear doing another.
What are your feelings on bespoke today?
I think bespoke will always do well,
but what I am finding with the new generation is that the communication has to
be more up to date, you have social media, you have visual communication, accessibility
so in a way if you communicate that message the people are there.
Finally, in terms of the Huntsman archive, whose style is a personal
favourite of yours?
Winston Churchill is my number
one. I found that era very interesting. I've researched him for many years, as I previously said I have always used his
wardrobe for inspiration. He was a very
handsome man when he was younger, incredibly dapper, unbelievable. He was in
the army and wearing these military jackets, small waist, v-shape, all done up
with beautiful frogging, brass and gold.
He fought in North Africa and he was wearing all these khakis and linens…I
always think can you imagine, someone made this much effort and there is a war
going on!
(some of the famous names from the archive books)
I would like to thank Roubi for his time, it was a pleasure to meet him and listen to
all his experiences and plans for Huntsman.
The opening up of the shop has definitely freshened things up and I did
enjoy the bespoke area where you could see and touch past and present bespoke
garments. I think Roubi has some great
ideas for both bespoke and ready-to-wear and his passion and work ethic were
clearly visible from the start of the interview. I look forward to meeting him again soon, and
all the regular chaps at No.11. Oh,
finally when the website does launch you will be more than impressed, Roubi
allowed me a sneaky peak at the work in progress and it’s rather impressive!